Learnings from a Technological Fusion: Uncovering the Impacts of Generative AI and NoCode Automation on Sales and Marketing

Krüger, N., Mertens, S. (2024). Learnings from a Technological Fusion: Uncovering the Impacts of Generative AI and NoCode Automation on Sales and Marketing. In: Bolz, T., Schuster, G. (eds) Generative Künstliche Intelligenz in Marketing und Sales. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-45132-5_6